Salome Asega at the head of the museum’s new cultural incubator

Salome Asega is the new director of NEW INC, the cultural incubator of the New Museum founded in 2013. The New Museum is the only museum in New York exclusively devoted to contemporary art.

Asega, whose tenure came into effect on July 25, oversees 100 creative entrepreneurs, a community of 600 alumni and a distinguished group of mentors, guiding plans for future growth. She succeeds Stephanie Pereira, who concluded a three-year term in May 2021 during which she fostered a diverse membership community and led a virtual program throughout the pandemic. Asega joins NEW INC from the Ford Foundation, where she was the first researcher in New Media Art for Creativity and Free Expression for the past four years. At Ford, she supported research to define hybrid approaches in the art and tech ecosystem. In 2018, she co-hosted a two-day conference for the presidents of five major US foundations on art and AI. She currently teaches speculative and critical design courses in the MFA Design and Technology program at the Parsons School of Design.

Asega also has a long history with the New Museum, helping with a Museum Education Department project in 2014; as a member of the NEW INC community in 2016-2017; and as an IdeasCity member in 2017. While at NEW INC, she incubated POWRPLNT, a Bushwick-based non-profit digital arts education organization co-founded with a small group of artists.

Asega received her MFA from Parsons School of Design at New School in Design and Technology.



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